Brandplayback, the home of the best brand video examples
Brand storytelling drives impact. No wonder video has become the medium of choice for brands aiming to captivate audiences. But here’s the catch: These videos don’t just sell a product—they build connections through compelling narratives, proving that storytelling is pure art. Think about emotions and values that truly captivate. Let’s explore some of the best examples to inspire your next marketing campaign.
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Nike “Morning”
This Nike video is all about triumph in the face of everyday challenges. It celebrates perseverance, acknowledging the struggle of getting up even when you don’t feel like it—reminding you that every new morning is a chance to win.
- What we love: A relatable message paired with a raw, uplifting vibe that makes you feel understood and ready to take on the day.
- Video style: Live-action
Shopify “First sale story”
Shopify’s “First Sale Story” spotlights Jess’s journey from a 9-to-5 grind to entrepreneurship. The video captures that exhilarating moment when a single sale changes everything, offering a genuine look into the risks and rewards of starting a business.
- What we love: Authentic storytelling that perfectly encapsulates the thrill of a first breakthrough.
- Video style: Live-action
Lego “Rebuild the world”
Ever thought a simple brick could change your outlook? Lego’s “Rebuild the World” campaign turns simple bricks into powerful symbols of creativity. It inspires viewers by showing how imaginative play can solve real-world problems, encouraging both kids and adults to reimagine their surroundings.
- What we love: A playful, inventive spirit that makes creativity feel limitless.
- Video style: Live-action
Meta “Introducing Meta”
When Facebook transformed into Meta in 2021, they released the following video that explained the reasoning behind their name change while introducing their new logo and vision. This brand video, along with their other marketing efforts, helped their audience quickly adapt to the rebranded identity.
- What we love: Straightforward, confident messaging that makes change feel exciting.
- Video style: Live-action
Dove “Reverse selfie”
Forget everything you know about perfection. This video challenges the status quo by spotlighting a harsh reality: Dove’s research reveals that 6 in 10 girls and women feel worse about themselves due to social media, and by age 13, 80% of girls alter their appearance online. With raw, unfiltered storytelling, it dares you to embrace genuine beauty over digital distortion.
- What we love: The “reverse action” effect that powerfully reveals the young girl’s natural face, underlining Dove’s commitment to authentic beauty and challenging unrealistic standards.
- Video style: Live-action
Microsoft “AI for accessability”
In this inspiring example, Microsoft reveals how its advanced AI is reshaping accessibility. The video captures heartfelt moments of people regaining independence, proving that innovative technology can truly transform lives.
- What we love: The genuine emotional appeal that highlights AI’s transformative power to make technology inclusive and life-changing.
- Video style: Live-action
Starbucks “Every table has a story”
This brand campaign dives into the intimate moments unfolding in coffee shops, where every table tells its own unique tale. It highlights how a simple cup of coffee can spark moments of connection, inspire creativity, and build a sense of community. Real stories from real people bring a warm, human touch to the brand, proving that every encounter has the power to inspire the next.
- What we love: The authentic, heartwarming storytelling that transforms everyday coffee breaks into memorable life moments.
- Video style: Live-action
Atlassian “Impossible alone”
This ad reminds us that while individual efforts are valuable, true breakthroughs happen when we join forces. It illustrates how Atlassian’s suite of collaboration tools turns isolated efforts into collective breakthroughs, proving that great results take time and teamwork is the secret to unlocking success.
- What we love: The inspiring call for teamwork that brilliantly captures how collaboration fuels true innovation.
- Video style: Live-action
Apple “The whole working-from-home thing”
This example humorously captures the chaos and charm of remote work, where deadlines and impromptu meetings mix with the unpredictability of home life. It shows how Apple products keep teams connected and creative, no matter the distractions—whether it’s a playful pet or a bustling household. The relatable characters, lovingly known as “The Underdogs”, perfectly embody the modern WFH experience.
- What we love: The hilarious, spot-on portrayal of everyday work-from-home challenges and the clever way Apple technology turns them into opportunities for creativity.
- Video style: Live-action
Mattress Firm “We’ve got a problem, America”
This marketing campaign takes a hard look at how modern lifestyles compromise sleep, featuring Liev Schreiber as the voice of reason. Through a series of unsettling yet captivating live-action scenes, it paints a picture of what happens when we trade sleep for endless scrolling and work pressures.
- What we love: Its ingenious use of metaphor and drama to make you think twice about your bedtime habits.
- Video style: Live-action
Volvo Trucks “The epic split feat. Van Damme”
Volvo has created one of the most iconic commercials ever. In this brand video, Jean-Claude Van Damme performs his famous split between two reversing Volvo trucks, perfectly showcasing the precision of Volvo’s dynamic steering. But it’s more than just a demo—it tells a story of strength, precision, and an unyielding drive for excellence that truly defines the brand.
- What we love: The innovative approach that turns a simple product demonstration into an epic moment of creative brilliance.
- Video style: Live-action
Toggl “Before Toggl, tracking time was…”
This brand campaign from Toggl creatively contrasts the clunky, old-fashioned ways of tracking time with the smooth efficiency of Toggl Track. By bringing Greek philosophers into the conversation, the video reminds us that while the past offers valuable insights, modern tools can truly simplify our daily routines.
- What we love: The imaginative but still clear storytelling that bridges the gap between the past and today’s innovative solutions.
- Video style: Live-action
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